Creativity is a skill that can be developed.
We’ll practice one type of creative process for generating ideas for designs:
- Users and their Needs
- Insights
- Points of View (POVs)
- How Might We…? (HMWs)
- Solution Ideas
- Storyboards
Challenge
Problem statement: Waiting at a busy airport is stressful for parents with young children.
Point of View (POV): (the user) Harried mother of three, rushing through the airport only to wait hours at the gate, (the problem or opportunity) needs a way to entertain her playful children, because “annoying little brats” only irritate already frustrated fellow passengers.
How Might We (HMW) questions
- Amp up the good: HMW use the kids’ energy to entertain fellow passengers?
- Remove the bad: HMW separate the kids from fellow passengers?
- Explore the opposite: HMW make the wait the most exciting part of the trip?
- Question an assumption: HMW entirely remove the wait time at the airport?
- Go after adjectives: HMW make the rush refreshing instead of harrying?
- ID unexpected resources: HMW leverage free time of fellow passengers to share the load?
- Create an analogy from need or context: HMW make the airport like a spa? Like a playground?
- Play POV against the challenge: HMW make the airport a place that kids want to go?
- Change the status quo: HMW make playful, loud kids less annoying?
- Break POV into pieces: HMW entertain kids? HMW slow a mom down? HMW mollify delayed passengers?