 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
|
|
|
 |
 |
1.
The user requests a page from a
|
|
DoubleClick
customer site.
|
|
|
|
|
|
 |
|
|
|
 |
 |
2.
The site returns a page that contains
|
|
|
an
image URL from DoubleClick.
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
 |
3. Client requests the image
|
|
|
from DoubleClick
|
|
|
(sending
a cookie).
|
|
|
|
|
|
 |
 |
 |
 |
4.
DoubleClick records
|
|
the
fact that you
|
|
|
visited the
|
|
|
|
customer
site.
|
|
|
|
|
|
|
 |
 |
 |
 |
 |
5.
Double-click
|
|
|
returns a
|
|
|
customized
|
|
|
|
advertisement
|
|
|
(setting
a cookie).
|
|
|
|
|
|
|